Marketing Communications Manager

Marketing Communications Manager
Empresa:

Fundacion Wayuu Taya



Área:

Otros

Marketing Communications Manager

Detalles de la oferta

Requisitos:- BA/BS in Marketing, Communications, Advertising or related degree, or equivalent combination of education and experience
- At least two years of experience in Marketing, Communications, digital and/or similar fields
- Demonstrated ability to manage Social Media channels and associated advertising platforms to effective deliver marketing content
- Excellent written communication skills
- Proven graphic designing, photography, web design and management, fundraising platforms and video production experience from start to finish.
- Ability to work with a team, with a high degree of initiative, accountability, innovation, creativity and flexibility
- Ability to work on multiple projects simultaneously.
- Interest in the field of Social Work
Actividades a realizar:- Development of communication strategy for the short and long term. Including plan of implementation, content and design
- Use of tools for fundraising
- Manages how the Client Relationship Management (CRM) tool (or email broadcast tool in smaller orgs) is structured and used
- Focuses on list growth tactics (e.g. email list, social media followers). Experiments to see what works best e.g., which content bait leads to higher conversions from website visitors to email subscribers; watches metrics closely. Also includes search engine optimization and paid search strategies
- Ties all marketing activity back to organizational goals. Keeps the big picture in focus. Key point of contact for all major internal and external relationships Oversees major marketing campaigns
- Understands the community through constant listening and feedback loops, including regular surveying and active social media use. Manages segmentation/targeting strategy
- Content Strategist Finds the nexus between what the organization wants to communicate and what the community seeks. Decides which topics to focus on.
- Understands the best ways to talk about particular products and services from both the organizational perspective and the community perspective
- Produces the written content, start to finish
- Produces the visual content start to finish
- Ensures consistent look, style, and feel for communications and educating staff on brand
- Manages the editorial calendar or what goes out when and to whom. Responsible for ensuring good mix of original and repurposed content, and taking a multi-channel, integrated approach to sharing content with the community
- Knowing and implementing best practices for writing, designing, and delivering the content given the communications channel
- Would have expertise in the content management system (CMS) of the website/blog. Web development/programming expertise
- Would have more expertise with the Client Relationship Management / Email Service Provider (CRM/ESP) software provider
- Includes community engagement (i.e. responding, commenting, tagging, retweeting, etc.)
- Includes understanding print and mail house production needs and scheduling. Includes both presentations and booth/exhibition activities
- Includes cultivating relationships with reporters and pitching stories
- Full-time. Office, remote work and fieldwork. Online meetings and conference calls

Salario: A convenir


Fuente: Jobomas


Área:

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